Google Ads is the main platform to carry out SEM (web positioning) campaigns. Currently, having a defined digital marketing strategy is essential so that you can take advantage of all the opportunities that this channel can offer you. Therefore, in this post, we want to explain the main features that you should not lose sight of.
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The aspects of Google Ads that you should know
Google Ads is one of the main advertising platforms you can find and offers a wide variety of possibilities in the form of campaigns that are interesting to explore. One of the main ones is search ads. Google is currently the main search engine worldwide, with millions of searches at all times.
For this reason, it is very interesting to be able to place an ad that points to your website. This type of campaign will allow you to approach users who have a high intentionality of purchase because, therefore, they have made this type of search. In addition, you can segment in those locations that are of interest to you. And, the best thing is that you will only pay for those clicks you receive on your website.
Therefore, you will not need a high budget to start your strategy, unlike what you will find in traditional advertising.
This budget can be easily modified depending on whether you want to cover a greater amount of the available market. When setting up a search campaign, you’ll need to select the keywords you want to appear for. It’s important to understand how to do this, otherwise you may appear for search terms that are not suitable for your business. Its biggest consequence is that your ads may be of poorer quality, you may pay more for each click, or you may spend part of your budget uselessly. Another of the great advantages of digital marketing is that it allows you to do remarketing actions by re-impacting a user who has already visited your website.
Display and video campaigns
In addition to search, there are other channels that you can explore according to your business goal. Display or YouTube campaigns are focused on making your brand or product known to the general public. On the other hand, Shopping campaigns are aimed at all e-commerce that want to promote their entire catalog. Automation is another of Google’s great identity traits. In recent years, we have at our disposal the so-called smart bidding strategies. These focus on finding those users who are more likely to generate a conversion and, therefore, meet your business objective.
In addition, YouTube and Google Ads were precisely the areas that had the most business growth throughout 2021. According to data published by Alphabet, the parent of Google, this increase was 69% compared to the numbers of 2020. Consequently, speak very clearly of the opportunity you have to boost sales or reach potential customers of your business if you know how to play your cards well.
Specialized marketing agency for your business
One of the best options to take your Google Ads strategy to the next level is to put yourself in the hands of a marketing agency with a great experience in this channel.
At SYB, we have a specialized team that will analyze carefully and personalize your business. In this way, we can recommend the best strategy so that you can make the most of your budget at all times. SEM campaigns are one of the best channels to make a profit. Get in touch with us and start implementing your digital success plan.