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Tips to improve the Web Design of your company
A corporate website needs a good design. With it you will convey much of the company’s personality, attract customers and make a positive impression. However, you can’t afford to act anyway, there’s a lot at stake. Make no mistake, we offer a series of tips that will be useful to improve the web design of your company.
How can I improve my company’s web design?
Relevant content
The blog of a corporate website is a key part, which is often overlooked. In it you have to report on the news of both the company and the sector, as well as respond to the needs that your audience may have. Also, don’t forget to take care of the texts on the different pages. To do this you must create a clear message that will be displayed in each section.
It’s necessary to avoid superfluous content, which does not reach anywhere and does not give useful data to users. If they go into the “Who We Are” section, they should find relevant information about the company and not a few clippings. In this way, they will get to know the organization and its mission better. Note that this is just an example.
The use of colors
The colors of the company will be present in their right measure. It’s not about overwhelming, it’s about showing them so that the user recognizes them. This will prevent you from thinking it is in a copy. In addition, when choosing the tones, you must make sure that they match each other, that they are not strident and that the display of the website is adequate. Otherwise, you would end up losing usability, which would reduce traffic.
Clear and logical structure
The website will be structured in such a way that it is easy to use and there will be a logical relationship between the elements. Thus, the user will switch from one to another organically and without further complications. If you opt for a convoluted scheme, it will be difficult to find what you are looking for. For example, a contact page that is not easy to view will reduce potential conversions.
It also makes it easier for different types of users to use. Beginners should orient themselves without obstacles and experts will need shortcuts to navigate more easily.
Images and appropriate typography
Images make a website more attractive. A white and continuous background is not very pleasant and can convey a feeling of laziness or amateurism, just the opposite of the image that a company tries to project. Make sure they are related to the sector and the activity you carry out; if they are very generic, the web will lose much of its personality.
As for the typography, it must be readable and pleasing to the eye. A convoluted font would be useless, unless you use it in specific places such as a logo.
All in all, here are some tips you can use to improve the web design of your website. Keep in mind that this is a process that takes time and a bit of trial and error. However, you will end up getting a website that lives up to what you are looking for. Remember that in SYB we have a team specialized in web creation and design
