Bounce rate is a metric that shows the percentage of visitors abandonment that enter a website. What is the reason why it occurs? Actually, there are several factors that influence, such as web design, the difficulty to find content or that the information provided is not interesting. In this blog we show you 5 tips so that you learn how to reduce the bounce rate of your website.
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What is the Bounce Rate and what is it for?
The bounce rate or percentage is used to detect the type of users who are not interested in the content of a web page or blog. The normal thing is that they enter to look for some information and leave the site immediately, even without interacting.
This data is very useful because it is used to measure the level of user satisfaction. Therefore, this metric, along with permanence, tells us how long the visitor has been on the page before bouncing. One of the main concerns that arises is how to reduce it?; To achieve this, it is necessary to understand what exactly this metric reflects and its relationship with the page to adopt effective measures.
How can I reduce the Bounce Rate?
The bounce rate is a piece of information that Google Analytics offers us. By reviewing these analytics we can see where the visits come from and the length of stay. These values are important to determine engagement and to know what kind of actions you have to take to reduce the bounce rate.
Improving the usability of my website
We must improve usability and the way we organize content to ensure that the user stays longer on our website or blog. If we share interesting and quality information, it will be easier to achieve this goal.
Using attractive images
The famous saying “a picture is worth a thousand words” can be safely applied on many occasions. If you use attractive images according to the text, initially they will attract the attention of the Internet user. And that graphic claim will help the user stay longer on your site.
Improving the web design of my page
Design is another key factor for a user to feel attracted from the first moment. If the aesthetics are intrusive and annoying, the web is not responsive (or, what is the same, it is not adapted to the mobile phone), if there are code problems or the pages do not have a good web architecture, the Internet user will probably abandon .
Upload speed is important
Finally, you have to take into account the loading speed of your page because users do not usually wait for a page to load. If it doesn’t happen in a matter of seconds, the most normal thing is that they decide to go elsewhere. Consequently, the bounce rate will go up.
Pop-ups are out of fashion
Most users shy away from pop-ups. This invasive action is quite annoying. Therefore, if you want to attract the attention of a visitor, it is best to use more respectful formulas.
At SYB, the bounce rate is an aspect that we always take into account on our clients’ websites, since if users continually leave your website, this will affect SEO positioning. For Google, this indicator is synonymous with poor quality.