Google My Business is a tool designed for businesses of the XXI century. The digital transition is a challenge that, with this medium, they can face more quickly and effectively. So that you can take advantage of its full potential, it is essential that you know all its features and functions. In this complete guide we show you all the information.
Tabla de contenidos
What is Google My Business?
It is a medium created and managed by Google, whose objective is to help companies have more visibility on the network. Its tool, the most widely used on the planet, processes 4.5 million searches per minute. Therefore, an adequate position, in coordination with the algorithms, can be a definitive boost for any company..
On the other hand, it also helps customers get information about the business. In this sense, they can know basic data, such as their location, their schedule or their contact information. The same goes for ratings and reviews from other consumers, which can be a pretty useful guide. Undoubtedly, an increasingly used tool.
When you use this tool, your company can have a better position within the results. In reality, it is not an SEO medium, but a token that is presented in a standard way. This appears before the other pages and also has a link to Google Maps and other search engine platforms.
How does Google My Business work?
The first thing you should do is create a listing for your business. To do this, you must verify that you are the owner of the business by confirming a code. Then, you can insert the data that corresponds and that you want your customers to be able to see quickly. At this point, keep in mind several guidelines:
- Include as much information as possible so that the profile is complete.
- Suggest your customers post reviews so they can serve as a guide.
- Always keep your schedules up to date (remember holidays).
- Offers several forms of contact for closer attention.
- Place the menu, services or a preview of your catalogs to create interest.
When you’ve finished the main listing, it will appear first when they search for your business. In case it is a franchise or branch, it will do so when, in addition to its name, they also put the city. This will help consumers know where you are, when they can visit you, and what they can find.
What are its main advantages?
As you can imagine, the impact this tool can have on your business is very broad. The key is to make proper use that allows you to customize it to the maximum. Our advice is that you propose a visibility strategy that is adapted to the target audience and that you update the information as much as possible.
- Give your business greater visibility within Google searches.
- Facilitate the generation of contacts and leads within your sector.
- Boost your business as an option adapted to the new times.
- It helps you with interaction and close treatment through contact channels.
- It is a boost to the geolocation of your company, especially in large cities.
Beyond the above, remember that its impact is directly related to the use you give it. As we will see later, you have the possibility to receive information about the interaction of your customers. These are some of the metrics that are controlled from the exposure of the tab:
- Number of phone calls.
- Frequency of response to emails.
- Reservations made by customers.
- Clicks and interactions to the website.
- Conversions and retention rate.
The importance of Google My Business, far beyond visibility
Undoubtedly, the greater public exposure of your company is the main opportunity of this tool. What is intended is that you can manage its digital dimension in a simpler and more agile way. However, there are still other strengths that justify the importance of having this medium..
On the one hand, it can improve strategic decision-making in your company. One of its functions is related to data analytics and obtaining statistical information. You can know the percentage of interactions, the impact of your company on searches and the degree of customer satisfaction.
On the other hand, you have the possibility to manage and give more potential to advertising campaigns. You can do this by placing links to the range of services or products. For example, if you have a restaurant, you can spread the menu for a special occasion and reflect that your business is an always updated option.
After reading this article, you will have been able to know how Google My Business can help your company. Remember that in Simplify your business you have the option to manage this service. Contact us to receive additional information and find out how we can help you. We are waiting for you!
